Media Advisory
Contact: Michael Scippa 415-548-0492
Jorge Castillo 213 840-3336
Tonight! Alcopop-Free ZoneTM Marin Advances as
San Rafael City Council to Vote on Resolution of Support
Youth to Rally before at Albert Park 7-Eleven
to ask for an end to Alcopops Sales
SAN RAFAEL, CA (September 4, 2012) – Youth, adults, and community organizations from across Marin County who have banded together to create an
Alcopop-Free ZoneTM Marin will hold a rally and news conference in front of the Albert Park area
7-Eleven in San Rafael tonight. They will ask the convenience store to voluntarily stop selling youth-attractive flavored malt beverages known as alcopops. The group will then march to San Rafael City Hall to testify before the City Council votes on a Resolution in support of
Alcopop-Free ZoneTM Marin. What: Rally, New Conference, March, and City Council Meeting
When: Tuesday, September 4, 2012, 5:30 p.m.
Where: 703 B Street, San Rafael, CA 94901 Who: Supporters Include:
- Alcohol Justice
- Albert Park Neighborhood Alliance
- Andy’s Local Markets
- Being Adept
- Families for Safer Schools
- Marin County Advisory Board on Alcohol & Other Drug Problems
- Marin County Dept. of Health & Human Services Prevention Hub
- Marin County Pharmacists Association
- Novato Blue Ribbon Coalition for Youth
- Novato Police Department
- Pharmacist Planning Service, Inc.
- Santa Margarita Neighborhood Association
- San Rafael Community Coalition
- Sober Living in Mill Valley
- Twin Cities Coalition for Healthy Youth
- United Market
- YMCA – Marin County Youth Court
- Youth Leadership Institute
- Youth for Justice
Why: Youth-attractive alcopops, or flavored malt beverages (FMBs):
- Are pre-mixed, sweetened alcoholic drinks that taste like juice and soda
- Are packaged in brightly-colored cans, similar to energy drinks
- Are priced low enough to effectively target underage drinkers, especially young women
- Can be shelved wherever beer is available - including convenience stores, gas stations, and mini-marts
- In supersized 24 oz. single-serving containers with 12 percent alcohol are the equivalent of 4-5 beers and cannot be consumed responsibly by any age drinker
- Encourage underage consumption which leads to serious alcohol-related harm
Media Availability:
For interviews with Alcohol Justice staff and Youth for Justice members, please contact Michael Scippa – (415) 548-0492
More Information: www.AlcopopFreeZone.us
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